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Key Firsts

My business has taken me on a journey, both personally and professionally. It’s regularly pushed me out of my comfort zone and tested me to my limits. I wanted to devote this blog to some of the key and pivotal “first times” for me and Kerry’s Bouqcakes. I think some of you may recognise these in your own journey.

Unsurprisingly, my most memorable first was making the decision to turn my hobby into a business. A scary decision to leave the comfort of being employed with a regular income. Registering my baking business with the council, going through a food hygiene inspection and setting up my first social media page on Facebook. I was a real social media novice. This was daunting but with the support and encouragement of friends and family I took that initial step, went out of my comfort zone and Kerry’s Bouqcakes was born.

The next big first was my first customer cupcake order, someone not connected to me personally as family or a friend. This was unnerving. What if they didn’t like what I made? What if they didn’t like the colours? As the orders came flooding in my confidence grew, I was getting great customer feedback and more importantly repeat orders. Word about Kerry’s Bouqcakes was getting around and I was getting personal recommendations from existing customers. My journey had really begun.

As my social media grew, demand for teaching became very apparent from the number of enquiries I was getting. It was time to launch my private lessons. Now this was on a whole new level for me and most probably the biggest leap out of my comfort zone. I am not a naturally confident or out-going person but I could not ignore the obvious demand. I can truly say I was terrified. Was I really good enough to teach? It’s one thing being good at cake making and piping but teaching was an entirely different skill set especially as I didn’t have a teaching background. My first lesson was nearly 6 years ago but I still remember the nerves and self-doubt I felt before that first lesson. I remember how good I felt following that first lesson. The realisation that it was well received and I really could do it. I felt truly proud and because I was teaching something that I was (and still am) passionate about the teaching seemed to just flow naturally.

Not long after this I had my first group workshop. This was very daunting as I had 6 strangers (now I would refer to them as students) in my kitchen who were all staring at me, waiting for me to break the ice and make them feel at ease. But I did it and before long I was running multiple group and private lessons every week and have continued for nearly 6 years now, with students travelling from across the globe to learn with me. I never expected that.

The next part of my journey and my next first was my decision to delve into online teaching. I was certain that I should be able to translate what I taught face to face into an online class and move my business to the next level. I can honestly say I was petrified and was not sure I was going to pull it off. There were multiple lights and cameras pointing at me and the videographer was ready to start shooting. Teaching on video is a bit like having a one-way conversation with no student to chat to and bounce off. I had to demonstrate every action whilst talking and explaining every single step of the process with the camera pointing at me. My adrenaline was pumping and my nerves were all over the place but guess what, I did it!
I’m teaching what I truly love, something that I am so passionate about that once the camera started rolling and I got into my rhythm (after a few false starts) I was able to put those nerves to one side and film an online class that I was truly proud of. It seemed an eternity waiting for the edits!
Matt from Zest Media has been amazing, incredibly patient and has been with me for this incredible part of my journey. We definitely have a laugh whilst filming and he regularly threatens me with an outtake video.

The launch of my first ever online class was in 2019. These launched worldwide (with a few exceptions) and I had no idea firstly if they would sell and secondly what the feedback would be. It was an anxious time but also amazing to be putting myself out there, but the feedback I received was incredible and spurred me on to produce the wide range of online classes that I offer today!

Through my social media I was spotted by various reporters and magazines. I have had several articles written about my journey in fashion, wedding and craft magazines around the world including Vogue Paris.

Now what other firsts came my way? My first TV appearance. I felt so nervous about this one that I almost cancelled it. It was my family that encouraged me to do it but I was not sure if I could physically pull it off. I thought I would jumble my words and make myself look silly. I can remember the news reporter arriving along with a camera crew in their news van. This was an interview for ITV news and would be going on the TV later that evening. The presenter was lovely and totally put me at ease and I somehow pulled it off without making a total fool of myself. My children loved seeing mummy on TV and I had some lovely feedback from the public following the interview.

I have grown so much as a person during my 7 years in business and I have learnt so much along the way. It doesn’t feel easy to step outside of your comfort zone but don’t we owe it to ourselves to try? It’s been a journey of big and little firsts, all of which have led me to where my business is today. I am thankful for my friends and family who support and encourage me to push harder and be the best I can be, who don’t allow my self-doubt to creep in and stop me from venturing onto new firsts. As they say, great things never came from comfort zones! That said, go at your own pace, set your own goals and take small steps in the right direction. Success doesn’t happen overnight, it takes hard work, dedication, courage and so much more. This is my journey and no final destination has been set. I am excited about what new firsts are waiting for me to discover?

Kerry. Xx